WHO ARE WE AND WHAT'S OUR STORY?

Like most people who move to Sweden, we came with a romanticized notion of how life could be like. That the process of integration would be a piece of cake. That learning the language would be simple. That finding a job would be a matter of months, if not weeks.

However, we realized that the reality was not as anticipated. We noticed a huge cultural gap between New Swedes and Established Swedes. Naturally, people preferred to stay and move within clusters they identified with most. This not only impacted social lives, but also their employment opportunities. 

Our team brings together a wonderful flavour of diversity and cultures. Faisal Albinali is from Saudi Arabia with a background in business administration and sustainability. Charbel Tawk who comes from Lebanon has a background in engineering is a social entrepreneur with a background in engineering and has experience in managing funded social projects.  

Founders

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FAISAL ALBINALI

My favourite thing about Swedish culture is that you always take off your shoes when entering someone's home. It reminds me of my home culture.

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CHARBEL
TAWK

My favourite thing about Swedish culture is the art of moderation "Lagom", that offers the perfect balance in every aspect of life.

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